Our Brand Vision

I’ve lived this problem for years as a drummer (three bands, all <200 monthly listeners): there’s no artist-first way to get shows discovered, and fans can’t see the real local map. We're not going to spend hours and money (we all work daytime jobs) to advertise every coffee shop/bar gig we play. The legacy stack optimizes for stadiums and fees, not basements and bars. Live Nation/Ticketmaster dominate the concert market and are under active antitrust scrutiny for anticompetitive conduct, which leaves the long tail underserved (validated in Pittsburgh with over 99% long tail capture).

Until now, it wasn’t technically feasible to index a city’s entire music scene: events live on messy flyers, scattered venue calendars, and social posts with fuzzy or missing location/structure. Solving this at scale would’ve taken an army of interns. Modern event-extraction research shows why this is hard (unstructured text, noisy social data) and why today’s ML finally makes it tractable.

On the demand side, emerging artists rely on social media where popularity-biased algorithms bury new acts; fans see what’s boosted, not what’s nearby tonight. That mismatch is widely documented and leaves real shows invisible to the average listener.

I built the tech because I felt the pain and knew timing had flipped: in a single 4-hour run (~$10) our pipeline mapped 700+ Pittsburgh shows over 60 days with ~99% not on major ticketing, evidence of massive latent supply that current platforms miss. That’s why Locra isn’t just discovery: we’re coupling citywide indexing with streaming and an artist-first label so value (and audience) stays on-platform, artists keep their rights, and we completely disrupt the modern music ecosystem.

Our Brand Vision

Locra

Daniel@locra.net DBAYTIN@andrew.cmu.edu